Analyze companie in operation using analytical tools and strategy Assignment

Analyze companie in operation using analytical tools and strategy implementation (Apple ) - Assignment Example This is part of the risk management philosophy associated with their strategic expansion models. These licensing agreements are proactive protections that ensure no counterfeiting occurs and that the business’ software innovations are not duplicated by competition. Marketing is a major social issue for Apple as their reputation relies on positive consumer sentiment about the company and its products. The business uses marketing research to assist in identifying consumer knowledge about the firm and its products as part of proactive strategic leadership. A recent survey targeting teens in the United Kingdom identified that over 84 percent had already heard of the Apple iPhone and 25 percent would be willing to pay $500 for the device (Jones, 18). Marketing research is important when establishing strategic pricing structures for these products when considering the extent of the products’ life cycle on the consumer and business marketplaces. This is also part of management accounting systems in strategic development that â€Å"provide a monetary reflection of enterprise operations† (Clinton & Van der Merwe, 15). It helps the strategic leaders at Apple maintain control over costs and can assist in planning for new product development s based on consumer attitudes. Socially, Apple must consider the business’ reputation related to the buying behaviors and lifestyles of its target markets. Negative publicity is becoming more important and increases in frequency when trying to establish a brand presence in key markets (Dahlen & Lange, 388). This is part of the strategic governance process to ensure that proper public relations are maintained and that the products or the company image is not tarnished by its own actions or the interventions of third parties. Again, this is a risk management focus that might include hiring PR firms and developing a tracking system to